Should You Rent or Buy Email Leads? What is the Difference Between Renting And Buying an Email List?

When you are just entering a new market segment or starting a brand new business getting the word out there about your business can be tricky. Along with social media marketing, you need a more direct way to reach potential customers and email leads lists to provide you with the opportunity to do so. Since new businesses or companies venturing into a new territory don’t have their email lists built up yet, purchasing or renting email lists is a good option. There are plenty of reputed list providers such as List Giant that sell high-quality email lists. Similarly, you can find a lot of vendors that offer email lists that you can rent. For a marketing person, it can be challenging to select between renting and buying an email list. So to help anyone who is struggling with a similar decision, we have created this helpful article, and we suggest you read on.

What is the difference between renting and buying email marketing lists?

When you decide between renting or buying email marketing lists, it is vital to know the differences between them. Generally, you can rent an email list, bulk rent it, or buy it depending upon what suits your needs. Without further ado, here is the difference between these methods of email list acquisition:

Renting an email list: As the name suggests renting an email list means that you won’t be able to use the email list for as long as you want, and it can only be used for the time you have rented it for. Generally, renting an email list is a good option if you don’t have an email delivery system in place. That is because when you rent an email list, you can send your email content to the company renting the email list to you, and they can deliver the email to the recipient list on your behalf. The companies that provide email lists for rent allow you to select specific criteria when sending your emails, giving you some control over your email campaign. For example, if you are a video game store, you can select the age of the recipients and the income range. By doing this, you can make sure that only the individuals that meet your chosen criteria will receive your emails. However, in most cases renting an email list doesn’t allow you enough time to create the personal relationship with the recipients that you would want. Not to mention renting an email every time you want to send an email can become costly in the long run.

Buying an email list: The other way you can acquire email lists is by finding email leads for sale and buying from a reputed email list provider. When you purchase an email list, you get complete control over the email list, allowing you to use it for as long as you want. Buying an email list comes in handy when you want to achieve the high return on investment that email marketing is known for. Research shows that email marketing is most effective when sending emails to recipients after regular intervals over a long period. By buying an email list, you can create an email sending schedule and keep sending periodic emails to make sure customers are gradually being educated about your brand or product. Similar to renting an email list, when you buy a list, you get basic information such as name, age, gender, location, job status, and marital status, along with the email addresses. So it becomes easy for you to categorize your email list and create separate emails for each segment. Not to mention you have complete control over the email lists you have purchased, and you can perform email list cleaning on them to keep their quality as high as possible.

If you buy a targeted email list, you are not only making a better financial decision, but you will be able to reap the full benefits of email marketing.