As a commercial real estate business in today’s competitive market, you will need to grow your business by attracting new clients and maintaining the existing customer base as well. An effective brand marketing strategy helps you to maximize visibility and generate new leads. You probably already know this, but you might be wondering how to go about it.
Don’t worry! Marketing for real estate agents is not rocket science. Below, we’ve compiled some real estate digital marketing ideas that can be highly beneficial for your business. Whether you are a small startup, or a reputed realtor looking to bring in more leads, these tips can be a game-changer.
Nowadays, the Internet is the go-to place for consumers looking to buy products and services. As part of owned media, creating a website for your business will portray what you have to offer to your potential customers, all in one place. You can begin by including property listings on the website. Make sure to keep it dynamic – update the listings regularly. Remember to add something unique to your website – like a mortgage calculator.
Have content created for your website in the form of blogs; add new content regularly and remember to add creative and meaningful images to these. You can also use infographics to show current or future trends in the real estate market.
Implement an SEO strategy
Ensure that you have an SEO strategy as part of your real estate digital marketing plan to generate organic traffic from Google and other search engines to your website. Have SEO-optimised content on your website that is updated regularly. You can take assistance from tools like Ahrefs and Google Analytics to find the best keywords and terms and incorporate these into your website content. Allow users to quickly navigate to your website while linking it to the profile pages on listing sites. This is a great way to promote inbound marketing to your brand’s website.
Establish Email Marketing Campaigns
Strategic brand management involves maintaining your existing customer base and generating new leads. You can do this by keeping track of your customers and reaching out to them by sharing weekly or monthly newsletters. This could be information about your latest products or services or just a thorough roundup of your blog posts. If possible, include images of properties linking back to your website, or even a 3D walkthrough video of the listed property.
Take Advantage of Social Media
Paid media is another way to generate traffic to your website. Various social media platforms like Facebook, Twitter, Instagram, and even Google Ads have been the best choice for paid promotions for brand marketing strategy. The Ads feature in these allows you to choose the target audience, type of post, budget, and duration of your promotion. You can also use the #hashtag feature to ensure your posts have a higher reach.
Prepare content for paid media and put this out proactively. An engaging presentation can be part of the marketing for real estate agents. Remember, what you put out on social media needs to be of excellent quality, especially if you want to leave an ever-lasting impression. Try hiring a professional who can create engaging content that has a WOW factor. Make sure your message through the content and any visuals is winsome enough, targets your audience, and illustrates a perfect story of why the audience should choose you as their realtor.
Use earned media
The most popular brands in the world use the power of participatory culture – the voice of the people – to interact with and promote their brands. It is a fact that 93% of purchasing decisions that customers make today are based on personal recommendations, rather than what is advertised in popular media. Make an effort to reach out to your customers via targeted marketing, and post engaging content. Once you get the conversation going, make sure to monitor this regularly. Even if the feedback is negative, ensure that you respond immediately. You will succeed in forming a bond with your audience.
With these brilliant online marketing ideas, you can create an online brand identity. Creating a perfect professional marketing plan needs finesse and expertise. For professional assistance in this regard, reach out to a reliable and experienced digital marketing agency with a real estate specialization.