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Reason For Tough Competition Between Washing Machine Companies

Choosing a washing machine from the wide range and myriad options available can be a humongous task. Adding to the strain is the claim of every manufacturer to be the best washing machine brand in India.

While buying a washing machine, be it of any company including Bosch, Godrej, Haier, IFB, LG, Onida, Videocon, Whirlpool, Siemens, or the more popular Samsung washing machine, it is important to make a comparative list of the prices and features, while also looking at their energy efficiency ratings.

Buying the Best Washing Machine

If truth be told, all washing machines are similar. The difference lies in their level of autonomous use, which means that while some machines may be fully automatic, others are semi-automatic.

The automatic models take the burden of washing the entire laundry off your shoulders, while the semi-automatic ones serve only to spin and wash the clothes. Washing machines also boast of features like top load or front load depending on how you must put the clothes in the machines for a wash.

Some of the best washing machine brand in India like LG, Bosch, IFB, or the Siemens washing machines are reputed for their quality and service after sale. While most brands are available on a global scale, it is IFB that gives tough competition to international brands owing to its looks and latest technology use. The budget-constrained buyers can opt for Godrej or Onida washing machines, as they promise a great deal at low prices.

Brand names and looks are other factors that decide the price of the machine. However, if you are one of those technological nerds, you must opt for the more energy-efficient model. Understanding how these machines are rated and why some of the highest-rated washing machines save on piling electricity bills can help us buy the right washing machine for use.

Buyers Gain as Brands Compete

India is a large, expansive market for washing machine brands looking to increase their base. The Indian washing machine market is now worth hundreds of millions of dollars, and is growing as an increasing number of Indians can now afford these small pleasures in life.

Research reports suggest how fully automatic washing machines have surpassed the sale and purchase of semi-automatic machines. Rapid urbanization, increased income at disposal, an increase in the number of nuclear families, more working women, and easy financing options have pushed washing machines to the list of utility items, instead of limiting them to luxury goods.

The demand for washing machines is no more limited to be an upper-class choice. You will find one in almost every middle-income household in the country, thus explaining the clamour of brands to get themselves heard and bought by Indian families.

Many washing machine brands boast of the latest technology use, and thus promising a great wash at low energy consumption. Others promise great looks and never-ending offers including discounts and cashback deals. The entry of more players, especially foreign players, has intensified competition between washing machine brands.

The Consumer is the King

Unbiased of the reasons that have led to washing machine companies competing for attention and subsequently purchase, it is the customer that gains in the end. Since the idea is to satisfy the customer ahead of other brands, washing machine companies are constantly working on their technologies and re-inventing themselves in terms of utility and looks.